TEAM
+4
Time
2024
My role
Product Designer
KEY SKILLS
Figma
Interactions
UI
Testing
INTRO
A quest for better memory keeping
I created Memory Lane, a micro-journaling app tailored for Gen Z. My goal was to help users capture moments without digital overload, making journaling feel personal and easy.
Designs
Simple way to capture memories
CHALLENGES
Key Insights: How Gen Z Journals
I explored how Gen Z captures and revisits memories through interviews, surveys, and research. The following insights shaped the direction of the product.
PROCESS
Shaping the experience
Collecting inspiration and exploring UI patterns during the discovery phase
Moment Cards started out quite rigid and structured, but through user feedback and iterations, they became more playful, customizable, and personal.
Usability testing and first reactions to the prototype
Refinement of onboarding (users were initially confused about the app concept)
Before - Text was hard to read, and users found the cards unclear
After - Improved clarity with animation and accessible text
